Services

Solution

The Duct Tape Marketing definition of marketing is “Getting someone who hasĀ a need for your product or service to know, like, and trust you.” The basics haven’t changed much over the years, but the methods have changed dramatically. The old tactics of interruptive marketing are no longer tolerated by your prospects. You need to make effective use of what has come to be termed “inbound marketing” if your business is to succeed in today’s marketplace.

Our solution is embodied in our 7 Steps to Marketing System Success, which we listed in our About Us page. If you would like a brief description of these steps click on this link to the 7 Steps to Marketing System Success.

For the more visually inclined see our Marketing Hourglass below. This is an expansion of the traditional ‘funnel’ concept which never really worked that well. The Hourglass takes into account the lifetime value a customer brings to your business, and the importance of referrals to the ongoing growth of your company.

Marketing Hourglass

A ‘full’ Marketing Hourglass is what you end up with a properly executed 7 Steps process.

Technology

Technology comes into play with managing the marketing strategy. With the myriad of possible online and offline tactics it can be overwhelming trying to manage everything. Social media has opened up many wonderful avenues for marketing, but the choices are many and the communication streams never stop.

That’s where Nimble enters the picture. We see Nimble as a critical element in linking the non-stop social streams with the relationships you need to develop and maintain with your customers and business partners.

We make sure to give our clients the technology tools to manage their business, but the one thing no one can ignore are the relationships. Nimble does that like no other technology we have seen.

Additional Services

Please see our website for our 4 and 5 week courses to help you implement and manage Social Media, Referral Marketing, and Local Search (for business who depend on their local community for their survival).