Richard Nelson, Founder

Richard is a former national class athlete. He studied exercise physiology at University. Driven by a passion for human performance, he started his first businesses in his early 20’s in the Fitness industry. He was the first to import bio-mechanically synchronized fitness equipment and ultrasonic body composition testing equipment into Canada.

He then transitioned into professional and personal achievement training. He was part of a group that brought Peak Performance Training to the Canadian marketplace.

Inspired by that experience, Richard invested in the study in NLP (Neuro Linguistic Programming), Accelerated Learning and Experiential Learning. He in fact became one of the first in Canada to apply NLP to sales and management training programs. He has 15 years of experience as a sales trainer.

Richard has a lifetime score of 4.6 out of 5.0 max in post workshop evaluations. 92% of participants rate his programs as excellent or better than expected.

As founder of Sales Performance.ca he continues to lead the market place. The focus has changed to process improvement vs. skills training. His team bring the best methods, processes and technologies to impact businesses marketing and sales results.