Michael McKenna, Principle Consultant

Mike McKenna

Mike is a strategic consultant in the CRM arena. He brings practical insight to businesses to help them understand customer-centered business strategy: outside-in process design, frameworks for understanding customer needs, understanding the jobs of your customers, market growth through innovation, behavior driven relationship marketing programs and designing systems to support these initiatives.

With a BA in Economics and a BSc. in Financial Information Systems both from Trinity College Dublin plus a background in project management and sales, Mike is a recognised CRM expert with over a decade of experience in delivering cost-effective solutions that work.

The technology part is simple, so why are you spending so much money on it? Can’t answer that? Then get in touch.