THE FOUR PILLARS OF INTERNET MARKETING
Our focus is to deliver maximum ROI results for our clients through STRATEGY, EXECUTION, RESULTS and SUPPORT. The mix of elements we use range from content marketing, search engine optimization (SEO), pay per click (PPC) management, social marketing, email marketing and mobile marketing, each relevantly applied according to a strategic plan. As an Internet marketing agency, our unique four pillar / four services approach is designed to help our clients reach their business goals supported by Internet marketing. Let’s look at our four pillars:
STRATEGY
We begin each new client engagement with an initiative to develop an Internet marketing strategy. This is the most crucial step because it serves as the “blueprint” for your long term plan and drives the probability of success. Developing a successful Internet marketing strategy requires extensive research including competitive, keyword, target customer persona and website architecture research. This initiative usually gets completed in a 30 to 60 day time-frame. The output is a documented Plan of Action (POA). The POA serves as the “to-do” list for the execution phase of a digital marketing plan. Learn more on how we create digital strategy.
EXECUTION
The Internet marketing plan is a collaborative process with our clients. Once the plan is completed and we have a POA document, it’s time for us to roll up our shirt sleeves and get to work. We strive for a 360-degree view of our client’s marketing plan. We seek to be integrated into our client’s marketing team as daily members with clarity of role and responsibilities. In the POA, we map out the duties of each team member between Find and Convert and our client’s resources in the execution of the POA details. Most commonly, we drive the strategy, handle SEO details, social media account management and provide ongoing coaching and analytics to report on progress. At the beginning of each new client engagement we create a current state of digital marketing results report. This becomes the baseline against which future results will be measured. Goals are set and periodically revisited and adjusted based on activities and market dynamics. Learn more on how we execute marketing plans.
RESULTS
With a baseline defined during the initial strategy development phase, we measure key performance indicators (KPIs) in your Internet marketing plan to measure progress. Ultimately, we seek to deliver sales leads. Along the way, other significant KPIs include website visits, time spent on site, page ranking for desired keywords, page visits from desired keywords, online content sharing, social media account growth (fans, followers), conversions from landing pages and many other metrics. Other KPIs we measure involve qualitative engagement with targeted customer personas, which are usually not reflected in fans and follower counts. We use a blend of qualitative and quantitative analytics to measure KPIs. Ultimately, we measure sales leads as the desired outcome of all of our Internet marketing execution details. Learn more about how wedeliver Internet marketing agency results.
SUPPORT
Our support role starts with being an integrated member of our client’s marketing team, as well as a trusted adviser on Internet marketing strategies. We also provide a training role. Training support is very important for a successful Internet marketing strategy. The most successful organizations understand that the entire company has the opportunity to participate in their Internet marketing plan. Through proper training of staff across functional departments including sales, customer support, consulting or delivery and of course, executive management, the entire client-facing staff can become “rowers in the boat” contributing to the ultimate goals of the Internet marketing plan. Learn more about our Internet marketing agency support.
COLLABORATION…NOT OUTSOURCING!
If there is one word that best sums up the nature of our client relationships it is collaboration. Everything we do on our client’s behalf is done with a collaborative attitude. We are not an outsourced component to our client’s marketing. That perspective is a recipe for failure. We are an integrated member of our client’s marketing team. Anything short of this approach doesn’t work. We seek to share this mindset with a new client before we mutually agree to engage. It’s in our mutual best interest to agree on this up front.
EXPERIMENTATION
In the age of Internet marketing, there are new trails to blaze. As such, some aspects of what we do can be considered experimental. While we don’t seek to take big risks, there are some inherent risks in Internet marketing. Through a collaborative spirit and research, we minimize risk. We diligently measure key performance indicators – KPIs – and outcomes. This scientific approach allows us to discover the aspects of your Internet marketing plan that produce the best results.
OUR INTERNET MARKETING AGENCY TEAM APPROACH
Each client has one primary relationship manager at Find and Convert with overall responsibility for execution and results. Behind the relationship manager is a team of people with skills ranging from strategy, content, SEO, PPC, social marketing, technical and analytics.
INTEGRATED MARKETING
Internet marketing is not an independent effort. In today’s marketing climate, Internet marketing is an important aspect of your overall marketing plan. As you execute other marketing campaigns such as direct mail, trade shows or other offline marketing efforts, there are many ways to integrate digital elements to maximize results. Learn more about our integrated marketing approach.
COMMUNICATION
We are a Florida Internet marketing agency with clients located coast to coast across the U.S. and Canada. We hold weekly scheduled online status calls. Or in some cases we have monthly or semi-monthly status meetings, depending on the scope of a client engagement. The only requirement for a status meeting is Internet access to hold an online meeting along with a phone or headset for audio. During the status meeting it is important that we review all aspects of your marketing plans in order to deliver the best results possible in your Internet marketing plan.
A LITTLE ADVICE IN SELECTING AN INTERNET MARKETING AGENCY
Why do you select a doctor over another? Why do you select an Internet marketing agency over another? Although in this comparison, one is a consumer decision and the other is a business decision, the reasons for selection are very similar. You expect a doctor to have baseline specialized expertise acquired through education and experience. The same is true of an Internet marketing agency.
A patient selecting a doctor seeks a desired outcome. A business also seeks a desired outcome through Internet and digital marketing. Our clients all generally want the same desired outcome. They seek to grow sales opportunities.
One of the most common reasons a patient selects a doctor over another is the track record of the doctor supported by word of mouth recommendations. We’ve been honored with word of mouth recommendations numerous times and our track record supports it.
Contact us to learn more about Find and Convert’s custom Internet marketing agency approach for your business.