PROVEN PROCESSES

Obtaining the desired results of your marketing plan execution relies on two essential factors:

• Strategic Plan
• Proven Processes

Once your digital marketing strategy has been mapped out, the success of marketing execution depends on reliable processes executed by experts. Our proven processes include industry standard best practices supplemented by our learned insights. Our processes ensure that each client’s digital marketing plan is handled time efficiently and with the highest probability of success.

Each client’s digital marketing plan is based on an action plan that gets measured and reported on a monthly basis. Client monthly reporting includes meaningful data with graphically represented progress reports so you know how your plan is progressing. Our processes are designed to be efficient for all levels of our client’s team from senior management to line staff.

MARKETING PLAN 360 DEGREE VIEW

Find and Convert’s digital marketing experts function as an extension of our client’s marketing team. It’s imperative that we have a 360 degree view of your digital marketing plans in order to most effectively execute them. We askyou to invite us into your marketing team with full disclosure on all your marketing initiatives. Total insight into your marketing plans allows us to be most effective in the marketing strategy execution of your digital marketing plans to achieve your desired business results. Learn more about our marketing agency approach.

CONTENT MARKETING PLAN

The content plan is the most crucial element of your digital marketing strategy execution. A well-thought out content marketing plan sets you up for success. In fact, a well-executed content marketing plan is success! Our content marketing experts will guide you in every aspect of your content plan. Our content plan execution role varies for each client depending on many factors. In some cases, we produce business to business – content for our clients. In all cases, we optimize your content and assist you with sharing and spreading your content through social channels. We constantly guide you in all strategic aspects of your content strategy plan. We’ll roll up our shirtsleeves in the capacity that suits your situation for your content marketing plan execution to achieve your desired business results.Learn more how we execute content strategy.

BUSINESS BLOG STRATEGY

A business blog is a strategic and critical component of your digital marketing plan. Your blog will be planned in the content strategy defined above. Our digital marketing experts will guide the execution of your blog strategy. Your blog will contribute to your marketing goals in many ways including thought leadership, branding and lead generation. Our blogging expertise is anchored in our years of experience guiding our clients to business blogging success, as well as our own popular top 100 Internet marketing blog, OptimizeThis. Take a moment now and subscribe.  Receive weekly updates on digital marketing strategies blogging tips and marketing execution advice.Learn more about blogging for business.

LEAD GENERATION

The heart and soul of a digital marketing plan is lead generation. Our digital marketing experts work collaboratively with our clients as an extension of their marketing team to produce viable sales leads. Each element of your plan is designed to ultimately achieve lead generation results. Brand awareness and expansion is also an important objective shared by our clients. But, the rubber meets the road in B2B and B2C digital marketing plan execution through production of highly qualified sales leads that fill the top of your sales funnel. Learn more about lead generation.

INTEGRATED MARKETING

With a 360 degree view of your total marketing plans, these invaluable insights allow us to execute marketing plans that integrate all your marketing strategies including offline and online marketing plans. Integrated marketing planning provides the maximum value of your marketing budget as well as the best possible customer experience.Learn more about off and on line marketing integration.

SOCIAL MEDIA MARKETING

Your digital marketing plan will include certain elements of social media marketing. Social media execution details can be daunting, not to mention new territory for some. Our B2B and B2C social marketing experts will execute the tactical elements of your digital marketing plan in the most time and cost efficient roles mutually defined between us. Our social media execution focus will concentrate on the social channels defined in your digital marketing strategy that can  get your desired business results. Learn more about executing social marketing.

SEARCH ENGINE OPTIMIZATION

Every digital marketing plan includes search engine optimization SEO elements. Current SEO methodologies require a mix of elements across your website, your content, social media and your website’s architecture. Our experts will map out the SEO execution details and roll up their shirtsleeves to do the nitty gritty work. SEO requires meticulous attention to details implemented by experts. Effective SEO execution requires extensive collaboration and a mutually agreed upon timeline. Once the initial startup SEO phase is complete, ongoing SEO execution is also required to sustain desired results over the long run. Learn more about SEO best practices.

PAY PER CLICK ADVERTISING

In some cases, pay-per-click – PPC advertising is a viable element in digital marketing plan execution to gain website traffic and leads. We plan out the PPC details with each client to suit their needs uniquely to get the most cost effective results. PPC campaign management requires expertise to avoid wasted budget and maximized returns. We set up PPC campaigns efficiently using proven best practices. We measure results across several key metrics including cost per lead and other key performance indicators that matter to your bottom line results. Learn more about Pay per Click advertising.

LANDING PAGE DESIGN

Effective digital marketing requires that you provide your target audience relevant calls-to-actions that drive them to a relevant landing page. A landing page has one purpose, and that is to convert the visitor to take a desired action. We design landing pages across all aspects of your target personas and their current stage of your product’s evaluation. Effective landing page design uses proven best practices. We work collaboratively with our clients to design landing pages that fill your sales funnel and nurture your prospects according to their needs, maximizing the potential to produce viable sales leads. Learn more about designing effective landing pages.

EMAIL MARKETING

No digital marketing plan is complete without email marketing. We’ll design your email marketing plan from scratch if that’s what you need. If you have a mature email marketing plan, we’ll integrate it into your digital marketing plan appropriately to leverage all your digital assets. Our experts will guide your email marketing plan execution with best practices and creativity that get results. We can manage your entire email marketing plan, or provide consultative input, depending on your needs and resources. Learn more about eMail nurturing.

Contact us to learn more how Find and Convert’s digital marketing plan execution delivers measurable ROI.