“Yesterday’s strategies built around market needs are outdated in today’s empowered business world. Dynamic, flatter organizations built around social connections that focus on solving business and customer challenges are replacing old hierarchical organizations.” – Forrester

C7group social business solutions become integrated not only into your server closet, but into the fabric of your corporate culture.

Jeff Marmins, Founder and CEO

Jeff works with companies to engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies. He is one of the original pioneers in helping to apply web technologies to solve business problems. Having applied social technologies in business since their invention, the news media seeks him out regularly for his insights into the social web. The Business Journal,Sacramento Bee, FOX, ABC, CBS, NBC, trade magazines and newsletters have featured or quoted Jeff as a social networking and technology thought leader.

Jeff has held leadership roles in financial services, software, and airline transportation. He has managed budget and financial strategy and served as project manager for complex software, website and multimedia assignments.

Jeff has performed engagements with USAirways, Verizon Wireless, New York Life, The Guardian Life Insurance Company, Atlas Air, Stadtlander Pharmacy (CVS Corporation), Home Instead Senior Care, Pacific Access, United States National Parks, California Community College Foundation, FerrazziGreenlight, General Produce and the Office of the United States Joint Chiefs of Staff.

Jeff is a a founding Director of the Social Media Club, Sacramento Chapter and served as its Executive Director for 2010. Jeff has served the City of Folsom on its Utility Commission as well as on the boards of the Folsom Chamber of Commerce, Folsom Lake Symphony Orchestra and Mercy Hospital Community Council. One of Jeff’s proudest achievements was helping to launch Philadelphia Cares, the 2002 Philadelphia Chamber of Commerce Non-Profit of the Year.

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Shelly Scoggins King, Vice President, Communications

Social Business and Social Media Communications Specialist Shelly KingShelly  has more than twenty years of public relations, advertising and marketing experience.  As the Advertising Director at Moroch Partners, she representing the McDonald’s Restaurant business and directed a $12M advertising budget, representing 275 McDonald’s Restaurants in northern California and northern Nevada.  Her duties included strategic marketing planning for advertising co-ops encompassing market plan executions, new product introductions, ROI evaluation analysis, external partnership and client relationship management. As the Vice President at Hedicke & Associates, Shelly oversaw Business Development and Public Relations Strategic Planning and served as Creative Director for a variety of clients including MedClinic Medical Group, Sunnyvale Medical Group and McDonald’s Restaurants.

Shelly was a founding member of Ronald McDonald House Charities of Northern California and served more than ten years on their board of directors.  She currently is a Board Member for MAK, Meningitis Awareness is the Key to Prevention and serves on the Community Relations Committee of the Ronald McDonald House Charities of Northern California.

Shelly is a native Sacramento, California resident and has a Bachelor of Arts in Communication Studies from California State University, Sacarmento and a Juris Doctorate from Lorenzo Patino School of Law.

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Esteban Kolsky, Social Business Architect, Senior Analyst

Esteban is a customer strategist who has spent 25 years in technology, customer service, communities, social media, online and offline marketing, CRM and enterprise strategy. He is an early pioneer in community-based customer service, feedback management, and using social channels for customer service. Esteban spent eight years as a Gartner analyst  focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). He wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Denis Pombriant, managing principle at Beagle Research, has referred to Esteban as the “analyst’s analyst” and commented that Esteban “thinks a good deal about not just what he says but the reasons behind his findings, which are often insightful.”  Esteban currently serves on the Board of Advisors for the University of Toronto, Rotman School of Management.   He is an industry speaker that has presented in more than 15 countries, and has engaged in literally thousands of customer conversations that give him a solid perspective to align research with real world position. Most recently, Esteban was named by CRM Magazine as an Influential Leader for 2011.

Euan Semple, Senior Consultant, Knowledge Management and Social Technology

Social business and enterprise social media consultantEuan Semple is one of the few people in the world who can turn the complex world of social networking into something we can all understand. And, at the same time, learn how to get the most from it. Ten years ago, while working as Director of Knowledge Management for the BBC, Semple was one of the first to introduce what have since become known as social media tools into a large, successful organization. He has subsequently had five years of unparalleled experience working with organizations such as Nokia, The World Bank and NATO. He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: Community, learning and interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world.  Author of “Organizations Don’t Tweet, People Do”:  A Manager’s Guide to the Social Web.

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Holly L. Baade,  Consultant, Change Management

Holly Baade Change management consulting and social business strategyHolly L. Baade inspires. She is a visionary, facilitator and consultant in the arena of human energy dynamics for professional effectiveness. Holly has coached hundreds of teams to move beyond perceived limitations toward successful innovation, optimal change management and organizational achievement. She is a turn-around agent. Where other consultants fail due to employee negativity, cynicism, ingrained behaviors, resistance to change and even lack of hope – Holly is able to make a difference: both in the lives of individuals and for organizations overall. She is a translator for and between all people, able to walk into any environment – bringing with her a joyful sense of presence, discovery and unity.  She has performed work for California Governor’s Office for Homeland Security, SureWest, Johnson and Johnson, The Office of Inspector General, California Department of Transportation, The Sierra Health Foundation, The United States Navy, The COINS Foundation and Edward Jones.

Holly is a graduate of the Masters of Public Administration program at the University of Southern California’s State Capital Center. She is committed to making a difference in the world for the better, serving in the public good. She specializes in working with large corporations and multi-national teams, as well as non-profit and public clients.

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Matthew J. Durket, Senior Consultant, Advisory Board, Corporate, Social Media, Employment and Labor Law

Photo Matthew Durket Social Media Risk Management AttorneyMatthew assists clients throughout California in employment and business disputes. He has extensive experience in all forms of litigation, successfully representing clients in hundreds of jury and court trials and binding arbitrations as well as hearings before the Labor Board and EDD.  He works closely with companies in drafting and implementing sound policies and practices which keep employers compliant with California and federal employment laws. Matt also provides companies with mandatory sexual harassment training and manager trainings in the area of Hiring/Firing, Performance Evaluation/Discipline and Managing within the Law.

Matt began his career with Pillsbury, Madison & Sutro, practicing the areas of employment law, real estate law, and product liability law. He gained invaluable jury trial experience at the Santa Clara County Public Defender’s Office, trying criminal matters, working primarily on the “Special Trials Unit” which litigated homicide and other serious offenses. In 1997, Matt returned to civil law and in 1999 became a shareholder and President of the Heritage Law Group, APC, with offices in the Bay Area and Sacramento Area. At Heritage Law Group, APC, Matt’s practice was focused on representing businesses in the capacity of outside general counsel and in a wide variety of litigation matters, with emphasis on employment matters. In 2010, Matt joined Murphy Austin Adams Schoenfeld LLP as the Chair of the Employment Law Group. He has been in his own practice since July of 2011.

Matt received his Bachelor of Arts, with distinction, from San Diego State University and his Juris Doctorate from Santa Clara University School of Law where he was honored with admission to the Inns of Court and was President of the Criminal Law Society.

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Jason Falls, Senior Consultant, Social Media Marketing

The Pikeville, Ky., native has the unique perspective of leading a national advertising agency’s interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. Jason has advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, University of Louisville Healthcare, Humana, Gary C. Johnson Law Offices, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and  He is co-author of the recently released book, No Bullshit Social Media.

Jason’s work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. His strategy for Jim Beam’s “The Girlfriend” Video Contest won a 2009 Sammy Award, the main honors given to work in social media. Falls’s work and insights have been written about in books by Paul GillinTamar WeinbergKyle Lacy and Doug Karr/Chantelle Flannery.

Jason is a former president and co-founder of the Social Media Club Louisville. He also serves on the Boards of Directors fro the National Center for Family Literacy (NCFL) and the Louisville Free Public Library Foundation.

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Kenneth W. Hobbs, Web and Mobile Application Development

Ken Hobbs CTO, Solutions Architect C7groupKen brings more than 15 years of experience participating in  web technology teams.  As the owner and Chief Technical Officer at Jel Productions, Inc., Ken served as consultant and project  manager for engagements with hundreds of clients, including General Motors/Saturn, Genentech, Blue Diamond Almonds, UC Davis Health System, California State Lottery, California Student Aid Commission and several professional Associations.Ken is experienced  in web-based technologies with a strong foundation in the technical components of application and database development, mobile application development and e‐commerce.

Ken served six years at the California Student Aid Commission (CSAC) as the Primary Consultant and Programmer, California Cash for College where he designed and developed bi‐lingual web‐based application used by all California high school seniors to assist them in completing the Free Application for Federal Student Aid (FAFSA).

Ken has a Bachelor of Science in Genetics from the University of California, Davis.  Ken also holds a teachers credential to teach Information Technology and Business Management by the California Commission on Teacher Credentialing.

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Jennifer Neeley, Advisory Board, Co-Founder, Education and Fellowship Programs

Jennifer Neeley C7group social business consultingJennifer Neeley in an Emmy-nominated Social Media Management Consultant and Web Strategist, with experience in interactive, digital and social media program development.

Jennifer has managed engagements in social business strategy and process improvement.  Her expertise includes identifying, nurturing and growing communities online. Jennifer has enabled her clients to  effectively use social media to meet specific business objectives, such as enhancing brand awareness and increasing customer loyalty. Jennifer has successfully led social business engagements for the Iraqi Elections Commission (US AID), Hot Shot Media, Microsoft, Seagate, Kensington, PC Tools and ShoreTel.

Jennifer holds a Masters Degree in Journalism from Columbia University Graduate School of Journalism, and a Bachelor of Arts Degree in English from the University of California at Berkeley.

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Jackie Alcalde-Marr, Advisory Board, Organizational Performance

Jackie Alcalde Marr C7group social business strategy and consultingJackie has more than 18 years of experience in the field of organization development with Fortune 100 companies. She is co-author of Social Media at Work: How Networking Tools Propel Organizational Performance and serves as Director, North America, Organization & Talent Development for Oracle Corporation. Ms. Marr’s team is responsible for all professional, leadership and organization development for Oracle’s more than 50,000 employees in the US and Canada. Jackie has lived abroad and has worked with leaders in Europe, Asia, and Latin America. She is a certified leadership, team, and personal coach. Jackie is an adjunct faculty member at the University of San Francisco where she teaches organization development at both the undergraduate and graduate levels. She is also adjunct faculty at Drexel University in the Human Resources Development Masters program.

Brooke Burgess, Advisory Board

Brooke is a proven corporate communications strategist specializing in B2B & B2C media relations, product launches, crisis communications and social media. Brooke is currently in management at Fleishman-Hillard, one of the world’s leading strategic communications firms. Her portfolio includes Fortune 50 companies in the technology, finance and energy sectors. Brooke earned her B.A. in International Relations and Communications from the University of California, Davis and is a two time NCAA Rowing National Champion.

Ronnie Ledesma, Advisory Board

Ronnie applied his marketing and brand skill on behalf of more than 150 community banking locations of Fortune 500 financial institution, Wells Fargo Bank for 10 years. With his trademark creativity and zest for life, Ronnie championed a decade of levity and team spirit in the company’s marketing department. He pioneered the use of collaboration software at the bank. In the community, Ronnie was a co-founding Director of the Social Media Club’s Sacramento chapter. After spending a year exploring Brazil, visiting the Costa Rican rainforest and learning to speak Brazilian Portuguese, Ronnie founded his third micro business, GooTank Marketing where he currently serves as Chief Creative Officer.

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